Branding is one of those pieces that will always fascinate me. It says so much about who a company is, what they believe in, and their overall aesthetic. It is how they are presenting themselves to the world, similarly to how we would get dressed for work each day.
This is a small collection of logos I've created over the last year or so. A few of them have moved on from this direction, and a few have remained. All were designed to consider multiple applications: garment tags, business invoices, rubber stamps, care cards, product tags, and more. They were also mostly created to be able to change color depending on the application.
Hey Shenee is one client who I have been working with for years. In addition to working on branding for her, I also design marketing materials and class workbooks for her programs. One of her more recent programs, Brand Chemistry Experience, was a sort of business "choose your own adventure" in which you explored what type of business you are and how to fix problem areas. The program came with a "member card" and had a variety of mini-lessons, each with its own icon. The icons were designed to be used throughout the materials, and as stickers or badges for class members.