In my youth, I wanted to work for Hallmark or American Greetings. I loved writing quirky messages and creating handmade cards for friends and family. I suppose this love stuck with me through adulthood. It's something fun to do, whether for an actual project or as a creativity session between jobs.
At the time, I was exploring concepts for simple holiday cards: Halloween, Valentine's Day and St. Patrick's Day to be exact. These were created as a test for a job I was working on. With styling or assistant jobs, it's also great to be able to make certain props for the shoots, since they aren't branded and I can tailor them to what is needed. I'm drawn to cards that aren't blatantly obvious, or are just nicely drawn type with appropriate color palettes. I'm much more likely to buy a blank interior card, because I like to have the space to write long, personal messages inside.